CakeMail sets itself apart from other email marketing platforms by offering a flexible and comprehensive web-based solution with a user-friendly interface that makes it as easy to use as a word processor. It allows businesses to manage and upload mailing lists, create and run targeted campaigns, and track their results in real time. With CakeMail, businesses and organizations can easily identify the best time to send emails and optimize the effectiveness of their campaigns. In addition, this multilingual and open-architecture solution can be seamlessly integrated with a variety of third party tools.
CakeMail’s cost-effectiveness allows Multilink to offer a complete turnkey solution to businesses and organizations of all sizes at a low monthly fee. As a direct marketing channel, email marketing offers the best return on investment mainly because of its low cost, and using CakeMail can make this return on investment even greater.
“CakeMail is a great add-on to our value-added offering to businesses,” says Stéphane d’Amours, Multilink’s Marketing & Communications manager. “This powerful platform is perfectly suited for the Haitian and Caribbean markets. It allows Haiti’s businesses to take full advantage of the many possibilities of email marketing at a very low cost.”
CakeMail has been the email tool of choice for a variety of high profile marketing campaigns, including An Obama Minute, a virtual marketing campaign that raised funds for Barack Obama’s 2008 Presidential Campaign. Multilink expects this web-based solution to rapidly become the number one choice for Haitian and Caribbean businesses as well.